As Lorica’s CEO, Rhys is responsible for growing and developing our business, and is focused on creating a really different and market-leading financial planning and investment management proposition.
At the start of his career, Rhys trained as a chartered accountant but soon decided the entrepreneurial life was a better fit. After spending some time working in the banking and advertising sectors, he settled in financial services. Since then, Rhys has been involved in building various businesses across the employee benefits, independent financial advice and asset management sectors. The most recent of these was Lorica Employee Benefits, which was sold to AON in 2014.
Rhys lives in Poole, Dorset and is married with two grown-up children. Outside of work, Rhys enjoys holidays with his family whenever possible, is a keen golfer and skier and loves watching great games of rugby.